Commerce Empowerment for Everyone.

ECPower Inc. is a Shopify Expert company aiming to digitize eCommerce growth.

ECPower Corporate Vision Image
Our Goal

Our Mission

Commerce Empowerment for Everyone

We're passionate about building a world where every individual can tap into the power of eCommerce, cultivating a society where "emotions" and "experiences" are the new currency.

Our Vision

Streamlining eCommerce Growth Through Software

Our vision is to harness the potential of software to simplify the growth of eCommerce, as the best partner for all eCommerce companies.

Our values

Product Philosophy

Here are the values we hold dear in our journey of product development.

Crisp, User-Friendly Products

We aim for simple and sophisticated products.
We don't make products that can do everything. We refine the critical functions to the fullest, and maximize value in collaboration with the ecosystem.

Fun-to-use Products

Our goal is to design products that not only serve a purpose but also delight the user. By eliminating the tedious aspects of users' tasks, we free them to focus on the core, creative, and enjoyable aspects of their work.

Products that Bring Expertise to All

We don't create tools for experts. We encapsulate data analytics and eCommerce growth into software, striving for products that are universally accessible and simple to grasp.

Our Business

Development and Management of "ECPower," a Shopify Customer Segmentation Tool.

ECPower is a SaaS product empowering E-Commerce marketers to define and manage "customer segments" easily, without coding. We go beyond basic customer attribute data and tags, delving into "customer intent, needs, and buying habits" using dynamic purchasing and behavioral data. As the conventional ad-driven E-Commerce model is hitting a plateau, transforming existing customers into loyal advocates becomes paramount for independent E-Commerce businesses. Our aim is to be the go-to product for E-Commerce marketers focused on enhancing customer lifetime value (CLV) and nurturing a base of repeat customers.

Product Site
ECPower Corporate Business Image


Hiromu Masuda

Founder & CEO

Graduated from the Faculty of Engineering at the University of Tokyo. In July 2020, founded ECPower Inc. Joined CyberAgent Inc. as a new graduate, serving as an engineer in charge of commercial distribution at the ABEMA Advertising Division. As a data and algorithm engineer in the data science field, responsible for creating a data analysis platform for optimal commercial distribution, and conducting data analysis and algorithm design.

Omi Kobayashi

COO / BizDev

Graduated from the Faculty of Economics at the University of Tokyo. Joined ECPower in February 2023. Upon graduating, started working at Hitachi, Ltd., where he was involved in the development of new businesses in the areas of smart cities, healthcare, and industrial sectors. He led a co-creation project with startups in the field of Video Analytics. From 2020, he worked as an expat in China for three years.

Kenjiro Iino

Lead Engineer

Originally from Fukuoka Prefecture. He involved in launching and developing the engineering departments of numerous direct-to-consumer (D2C) companies, including Bloomee, a flower delivery subscription service; MyFine, a personalized supplement subscription service; and Pansuku, a delicious bread subscription service.

Shopify Customer Segmentation Tool | ECPower

We are now preparing to publish our app on Shopify App Store.
If you are interested in, please apply Early Access Campaign for free.