Benefit from our segment-driven analysis, which includes detailed segment features, cohort analysis, and revenue tracking.
Plan win-back campaign based on popular products in your “churned loyal” segment.
Reward loyal customer by understanding their product preferences
Discover chances for cross selling by examining the second-ranked product in the 'purchased product X' segment.
Identify the best communication channel to promote new products
Monitor the revenue from your featured segments for each month.
Compare revenue across segments in the same marketing campaign.
Review campaign history and identify the most effective campaign for each segment.
Lifetime Value (CLV) is essential for long-term store growth
However, it's considered a 'lagging indicator.' To gain a more practical perspective, consider X-month CLV instead
The best way to assess X-month CLV is by examining it per 'cohort,' especially to see if it improves in younger cohorts.
Is there a platform you wish to integrate with ECPower beyond Shopify?
It helps us create unique customer groups and track their lifetime value, focusing on their purchases and behaviors. This tool also enhances our marketing strategies and streamlines our PDCA cycle, allowing for more effective planning and action.
Previously, promotions required extensive manual data gathering and list creation. Now, ECPower enables us to quickly form customer groups, launch promotions, and assess their success with ease. It has eliminated the heavy lifting of data collection, saving us time and accelerating our PDCA cycle with its result visualization feature.
Previously, our mass emails were generic, but now we create specific customer groups for more personalized and effective engagement. This not only boosts repeat business but also makes strategizing with customer profiles more enjoyable.
If you want to track the growth of segments with data, or manage the customer journey, there are benefits to managing customer segments with ECPower. Read more