What is “Cohort” analysis
- Cohort analysis is a method of gaining practical insights from past order data by dividing customers into groups called "cohorts" and measuring the behavior of each cohort over time.
- With 'cohorts by first month of purchase' vs 'Nth of purchase (Shown as F1, F2, ..., Fn)', you can see the number of customer and 'Average Order Value' at Fn. 'Retention rate' and 'Purchase interval' are calculated from Fn-1 to Fn,
Available KPIs for Cohorts vs Nth
Filter by segment
You can select the customer segment to filter the result.
No filters ▶︎ Displays results for all customers
You can download data in CSV format.