Features

Segment Features
Last Update:
Feb 21, 2024

What is Features analysis?

  • You can analyze the features of customer segments.
  • The number of customers who have placed the order with each products, product tags, and order tags, etc. is aggregated and sorted by descending order.
  • You can filter the page with your own segments.

Function

Filter

  • You can view aggregated results narrowed down to the selected segments.

CSV Download

  • When displayed in table format, you can download the data as a CSV file from the icon in the upper right corner.

Definition of Data

Customer Count: This is the number of customers that fit each aggregation condition.

Ratio: This is the proportion of the above-mentioned number of customers in the total population of each aggregation. If no filter is applied, the entire customer base of the store becomes the population.

About Each Category

Category Definition
Most Popular Product Products are listed in order of the number of customers who have purchased them, from the total customers targeted in the aggregation.
Product which customers have repurchased the most Products are listed in order of the number of customers who have purchased them for more than twice, from the total customers targeted in the aggregation.
Most Popular Product for Initial Purchase Products are listed in order of frequency of purchase by customers in their first purchase, from the total customers targeted in the aggregation.
Most Popular Product for 2nd Purchase Products are listed in order of frequency of purchase by customers in their secondary purchase, from the total customers targeted in the aggregation.
Most Popular Product Variation Product variations are listed in order of the number of customers who have purchased them, from the total customers targeted in the aggregation.
Most Popular Product Tags Product tags are listed in order of the number of customers who have purchased them, from the total customers targeted in the aggregation.
Most Popular Coupon Coupons are listed in order of the number of customers who have used them, from the total customers targeted in the aggregation.
Most Popular Referrer Referrers are listed in order of the number of customers who have recorded them, from the total customers targeted in the aggregation. The referrer is data recorded with each order, and it is counted in the customer number if it is recorded at least once.
Most Popular Landing Page Landing pages are listed in order of the number of customers who have recorded them, from the total customers targeted in the aggregation. The landing page is data recorded with each order, and it is counted in the customer number if it is recorded at least once.
Most Popular UTM Source UTM sources are listed in order of the number of customers who have recorded them, from the total customers targeted in the aggregation. The UTM source is data recorded with each order, and it is counted in the customer number if it is recorded at least once.
Most Popular UTM Medium UTM mediums are listed in order of the number of customers who have recorded them, from the total customers targeted in the aggregation. The UTM medium is data recorded with each order, and it is counted in the customer number if it is recorded at least once.
Most Popular UTM Campaign UTM campaigns are listed in order of the number of customers who have recorded them, from the total customers targeted in the aggregation. The UTM campaign is data recorded with each order, and it is counted in the customer number if it is recorded at least once.
Most Popular Order Tag Order tags are listed in order of the number of customers who have used them, from the total customers targeted in the aggregation.
Most Popular Customer Tag Customer tags are listed in order of the number of customers to whom they are applied, from the total customers targeted in the aggregation.
Most Popular Province Provinces are listed in order of the number of customers residing in them, from the total customers targeted in the aggregation.

Change log

Nov 28 2023 Article Published

Dec 10 2023 Updated

Feb 21 2024 Updated

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