🛍️ Revenue and Order Activities from Customer Segments Now Available

Feature
Feb 11, 2024

Summary

Until now, we have been providing the “Revenue Tracking” function as a way to understand revenue from customer segments. However, many users have found it inconvenient to have to set it up each time.

From now on, revenue and order activities from all customer segments will be automatically recorded 🚀

Please check the “Orders” tab on the customer segment details page 👌

Order Activities History

  • Daily data on the number of orders and revenue from customers belonging to a customer segment are shown.
  • The order history is automatically saved daily from the date the customer segment is created. Data is not available before the day the segment is created.

FAQ: What is the precise definition of "revenue from customers belonging to a customer segment"?

Let's use Customer A, who belongs to the "New Customer Segment" with the condition of “Total Number of Purchases = 1”, as an example.

  1. Customer A's first order is NOT recorded as revenue from the "New Customer Segment". This is because, as a result of this order, he becomes a new member of the "New Customer Segment".
  2. Customer A's second order is recorded as revenue from the "New Customer Segment".
  3. Customer A's third order is NOT recorded as revenue from the "New Customer Segment". This is because, as a result of the previous (second) order, he’s been no longer included in the "New Customer Segment".

So in short, right before any order is placed, we check if a customer is in a customer segment.

See detail guide

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