Introduction
What is Klaviyo?
Klaviyo is an email marketing service that has been available since 2012. In 2022, it was designated as the "recommended email marketing tool" for Shopify Plus by Shopify, and it has received investment from Shopify. As of May 2023, approximately 110,000 Shopify stores worldwide are using Klaviyo, making it a staple email marketing app.
https://apps.shopify.com/klaviyo-email-marketing
What is the Shopify App ECPower Segment Management?
ECPower is a tool for creating and managing customer segments based on Shopify order data. It allows for the consolidation and management of various segments such as "first-time customers," "loyal customers," and "fans of a specific product line" scattered across different tools, enabling tracking of metrics like customer count, repeat purchase rate, LTV, and sales.
ECPower enables the creation of customer segments using data from apps integrated with Shopify, such as "WhatsApp-connected customers" and "subscription customers." ECPower's customer segments automatically sync with Shopify, allowing their use with various Shopify tools.
https://apps.shopify.com/ecpower
What You Can Do by Integrating ECPower and Klaviyo
Track the Growth of Customer Segments Beyond a Single Campaign
Klaviyo offers segment delivery functions utilizing Shopify's order data. However, tracking whether crucial customer segments are experiencing steady growth over the medium to long term, such as increases in numbers or LTV, or achieving targeted sales, can be challenging.
While tracking click-through rates and sales for individual campaigns is possible, it often feels insufficient for marketers who wish to understand data at the customer segment level. Additionally, obtaining analysis and insights on which segments to focus on and how to engage them typically goes beyond the capabilities of standard email marketing tools.
By managing customer segments in one place, you can track the growth of the segments themselves, identify which segments to focus on now, and understand segment characteristics to refine communication strategies.
Enable Email Delivery to Advanced Customer Segments
Klaviyo's advanced segment delivery function utilizes Shopify's order data, comparable to ECPower's customer segment creation feature. However, ECPower uniquely allows for creating customer segments in steps, such as targeting customers who first purchased a specific product category A and then purchased category B in subsequent purchases.
It's recommended to manage customer segments in ECPower and conduct email delivery in collaboration with Klaviyo.
Use Customer Segments Across WhatsApp and Other Tools
When considering marketing strategies for existing customers, email marketing is a powerful option. However, with Google and Yahoo enhancing regulations on newsletters from 2024, the reach rate may decrease, and the likelihood of unsubscribing increases if the content feels irrelevant.
Nowadays, various communication methods are proposed as alternatives to email marketing, such as using WhatsApp accounts, mobile app notifications, and site pop-up banners.
Managing customer segments with ECPower allows for the utilization of the same segments in tools other than Klaviyo.
Refine Email Marketing Content by Understanding Customer Characteristics in ECPower Segments
ECPower reveals which products are most purchased by customers in a segment or are popular among first-time buyers, providing hints for segment-specific strategies.
How to Integrate
Step 1: Sync ECPower Customer Segments with Shopify Customer Tags
Set up "automatic synchronization" with Shopify for customer segments created in ECPower.
Specifying a "Shopify customer tag name" ensures that the latest membership information for customer segments is always reflected.
Mechanism of ECPower's Segment Auto-Sync
ECPower automatically performs the following daily:
- Assigns specified Shopify customer tags to new members of a customer segment.
- Removes specified Shopify customer tags from customers no longer in the segment.
This keeps Shopify customer tags updated with the latest customer segment information.
Step 2: How to Call ECPower Customer Segments from Klaviyo
If your Shopify store is linked with Klaviyo, you can find ECPower's customer tags from the "Shopify tags" in Klaviyo's customer segment creation screen.
Create Klaviyo customer segments with this condition and deliver emails accordingly.
Since ECPower syncs customer tags daily, Klaviyo's customer segments are always up-to-date, allowing for continuous use once created.
Install ECPower Here
Find ECPower on Shopify app Store.
Start using ECPower, the customer segment management tool compatible with various Shopify apps, from its basic free version. Upgrade your repeat marketing strategies by focusing on segments!
